Methodology.
Simply Media and Work have carried out the
first serious qualitative UK research investigating how we think about
and watch video on our computers. The research explores our interaction
with a wide range of online content, from amateur YouTube clips to
professional made-for-web programming.
Individual face-to-face interviews were conducted as the basis for the research among groups of people recruited in London and Manchester. In preparation, the group was asked to complete various tasks online and keep a video diary of their viewing activity.
The participants ranged in age from 18 to 40 years old and were from a variety of backgrounds. There was no social grade filter - the only stipulation was that they had a computer with broadband access at home, and were regular users of online video services. There were twice as many women as men in the sample.
Individual face-to-face interviews were conducted as the basis for the research among groups of people recruited in London and Manchester. In preparation, the group was asked to complete various tasks online and keep a video diary of their viewing activity.
The participants ranged in age from 18 to 40 years old and were from a variety of backgrounds. There was no social grade filter - the only stipulation was that they had a computer with broadband access at home, and were regular users of online video services. There were twice as many women as men in the sample.