The Authors
Justin Gibbons, Founder, Work
Research
Email Justin
+44 (0)207 436 1664
Matthew Halfin, Head of Business Development, Simply Media TV Ltd.
Email Matthew
+44 (0)207 436 1664
Email Justin
+44 (0)207 436 1664
Matthew Halfin, Head of Business Development, Simply Media TV Ltd.
Email Matthew
+44 (0)207 436 1664
About Simply Media TV Ltd
Simply is an Internet video specialist with a
portfolio of genre-based channels catering to sports and lifestyle
interests. The company has in-house expertise across the entire value
chain - producing and licensing video content, selling advertising and
providing technical and creative services. Clients for these services
include Yahoo!, Boots, Borders, Huggies and iVillage (NBC).
In addition to its Internet TV assets Simply owns a distribution network spanning 5 broadcast channels on Sky, and 3,000 screens in hair salons, garden centres, post offices and gyms.
Simply's channels include:
In addition to its Internet TV assets Simply owns a distribution network spanning 5 broadcast channels on Sky, and 3,000 screens in hair salons, garden centres, post offices and gyms.
Simply's channels include:
About Work
Work has been researching advertising and media
for over ten years and during that time has developed a set of tools and
techniques that cover the whole communications spectrum.
Founder Justin Gibbons spent six years at PHD Media, most enjoyably as Director of the Strategic Services department. During his time there he pioneered the use of qualitative research in media and conducted the world's first neuro-scientific experiment into communications effects.
He has won Marketing and Media Week awards for his research and is a regular speaker at conferences including the Edinburgh TV Festival, BAFTA, Channel 4, and recently the Norwegian Advertising Association.
Founder Justin Gibbons spent six years at PHD Media, most enjoyably as Director of the Strategic Services department. During his time there he pioneered the use of qualitative research in media and conducted the world's first neuro-scientific experiment into communications effects.
He has won Marketing and Media Week awards for his research and is a regular speaker at conferences including the Edinburgh TV Festival, BAFTA, Channel 4, and recently the Norwegian Advertising Association.